Tourism Industry Association of Canada

Our Vision

To lead the Canadian tourism industry to be the most competitive in the world

Our Mission

To be the voice of Canada’s tourism industry and improve its global competitiveness as an international destination through leadership and advocacy

Who we are

Founded in 1930 to encourage the development of tourism in Canada, TIAC serves today as the national private-sector advocate for this $97.4 billion sector. Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.

Through a collective and unified approach between TIAC and members, TIAC promotes the value of tourism with federal officials and political influencers and advocates for policy changes and improvements to help the sector grow.

TIAC’s key advocacy efforts focus on MAP: Marketing – Funding to support tourism; Access – Barriers to Entry & Cost Competitiveness; and, Product/People – Product development & Labour.

With more than 600 members representing all sectors from coast to coast to coast as well as partnerships that extend to thousands more, TIAC’s membership is as diverse as our country itself.

TIAC Successes

  • Secured permanent base funding for Destination Canada funding to $95.5 million per year
  • $8.6 million dedicated to Aboriginal Tourism development through Indigenous and Northern Affairs Canada
  • $13.6 million dedicated to Statistics Canada’s collection of tourism statistics, including provincial data collection
  • Significant investments to maintain Parks Canada land and the Trans-Canada trail
  • Successful Trade Mission to China in October 2016 through government funding to offset costs for SMEs
  • Promoted and achieved the expansion of the number of Visa Application Centres (VACs) to 135 worldwide
  • Mexican visa requirements lifted completely, and Brazilian, Romanian and Bulgarian visas lifted for eligible travellers
  • TIAC’s recommendations to reduce aviation costs in the Canada Transportation Act included in expert panel’s final report
  • Introduction of new ten-year multiple entry visa, facilitating repeat visitors to Canada in select markets