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To lead the Canadian tourism industry to be the most competitive in the world
To be the voice of Canada’s tourism industry and improve its global competitiveness as an international destination through leadership and advocacy
Founded in 1930 to encourage the development of tourism in Canada, TIAC serves today as the national private-sector advocate for this $97.4 billion sector. Based in Ottawa, TIAC takes action on behalf of Canadian tourism businesses and promotes positive measures that help the industry grow and prosper.
Through a collective and unified approach between TIAC and members, TIAC promotes the value of tourism with federal officials and political influencers and advocates for policy changes and improvements to help the sector grow.
TIAC’s key advocacy efforts focus on MAP: Marketing – Funding to support tourism; Access – Barriers to Entry & Cost Competitiveness; and, Product/People – Product development & Labour.
With more than 600 members representing all sectors from coast to coast to coast as well as partnerships that extend to thousands more, TIAC’s membership is as diverse as our country itself.