Who we are

Destination Canada markets Canada domestically and internationally. Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy.

At the core of everything we do is data-driven research which, when combined with in-market expertise, collaborative partnerships and insights into traveller and business events behaviour, informs our targeted marketing campaigns to position Canada as the premier, four-season tourism destination travellers and business events decision makers are seeking.

A crown corporation, wholly owned by the Government of Canada, Destination Canada inspires domestic travel as well as international demand and tourism export revenue in Australia, China, France, Germany, Japan, Mexico, the UK, and the USA.