Who we are

Destination Canada markets Canada internationally. Our mission is to unite and empower Canada’s tourism leaders through compelling research, strategy and storytelling to drive the visitor economy.

A crown corporation, wholly owned by the Government of Canada, Destination Canada inspires international demand and tourism export revenue in Australia, China, France, Germany, India, Japan, Mexico, South Korea, the UK, and the USA.

At the core of everything we do is data-driven research which, when combined with in-market expertise, collaborative partnerships and insights into traveller behaviour, informs our targeted marketing campaigns to position Canada as the premier, four-season tourism destination travellers are seeking.