Rules of Engagement

Participating in Rendez-vous Canada+ is your opportunity to expand your knowledge, make new connections and profit from the innovative, data-driven marketing programs offered by Destination Canada. By following our rules of engagement:

  • Every organization is treated fairly and no one is disadvantaged through non-compliance of the rules by others;
  • Only those who have registered and paid to participate in Rendez-vous Canada+ are permitted to conduct business on the virtual platform

There is zero tolerance for infractions. Playing by the rules increases your odds of a return invitation to attend future Rendez-vous Canada events.

General Information

Primary Contacts

Primary Contacts act as the liaison between your organization and Rendez-vous Canada. They are responsible for the registration of delegates from their organization, payment of all fees, and the timely submission of appointment requests.

It is the responsibility of the Primary Contact to ensure that all registered delegates from their organization receive, read and understand all Rendez-vous Canada rules of engagement and code of conduct. It is also their responsibility to inform Rendez-vous Canada in writing of any change in the registration status of themselves, their delegates or organization.

The name of the Primary Contact is requested during the registration process, and can be changed at any time.


Virtual Booth Allocation and New Product Priority

Rendez-vous Canada is responsible for establishing the provincial, territorial and national groupings in the marketplace in consultation with the provinces and territories.

Virtual booth space for Sellers will be allocated based on:

  • Space availability on the marketplace floor
  • Analysis of pre-Rendez-vous Canada buyer appointment requests
  • Results of Rendez-vous Canada Buyer Survey
  • Review of total representation of brand affiliated products registered individually in Provincial/Territorial sections and in National section
  • Date which completed registration and full payment were received

New product falls in one of the following categories:

  • A new business that meets the Export Ready Criteria
  • Existing business – A new tour, service or structural addition that will generate demand for Canada.

What is NOT considered a new product:

  • Improvements/renovations – i.e. hotel upgrades, addition of rooms.
  • Name change/new ownership.


Solicitation and Sale of Advertising Space

Media representatives, Buyers, Sellers and DMOs are not permitted to solicit or sell advertising space or time during Rendez-vous Canada+. Advertising solicitors will be evicted from the Rendez-vous Canada+ event and accreditation will be revoked.